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Jedidiah UK

At the start of Covid-19 lockdown, I felt strongly there was hunger behind some of the front doors around us.  

The local schools provided the numbers of families they knew of who needed some help. Working with my neighbours, we provided food parcels to these 100 families, initially as a one-off. 

Then we did it again, and again, and again with increasing numbers each week. It has become a regular thing, delivering thousands of meals and hopefully, making families feel less desperate. Read more



Baking Business Bootcamp

The new blend of training & mentorship bootcamp for 16+

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Pretty Gorgeous Cakes 

Cakes by Cynthia was set up in 2009 by Cynthia Stroud who knew from an early age that she had a passion for baking and creating new flavours. With a keen eye for decor, the progress into professional cake making was easy. Leaving behind a corporate career, it has been dream come true to have the business grow and establish itself as the premier destination for wedding cakes in Hertfordshire, London, Essex, and Cambridgeshire with countless satisfied clients.

The relentless pursuit for perfection has been rewarded with lots of Pretty Gorgeous Cake Company designs being featured in prestigious international magazines including: Vogue, Brides, Wedding Ideas, You & Your Wedding, Wedding Cakes A Design Source, and Herts & Beds Wedding. Read more


TV work

Privileged to be on BBC2's Sweetmakers, Channel 4 Christmas shows, Food Network Canada, the CW USA, ITV UK. Read More

Cynthia knows exactly what it takes to go from home baker to champion chocolatier. Here are 10 things you need to know about the Food Network Canada judge."

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Pretty Gorgeous Jams

Pretty Gorgeous Jams created by Cynthia Stroud launches 9 new jams & preserves crystallising the most popular flavours chosen by Cynthia’s wedding cake clients over 11 years and 4,000 cake commissions. The jams are made to a family recipe adapted to incorporate exciting and complimentary alcohol flavour twists. Read more

Involvement with Little Princess Trust

Grateful to have played a role in enabling Little Princess Trust accept curly hair donations.

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Baking Business Bootcamp
Little Princess Trust
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